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AMVCAs: Ambode, Ugbe salute film-makers as Lagos partners MultiChoice

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Akeem Lasisi

As the 2018 edition of the Africa Magic Viewers’ Choice Awards holds on September 1, the  Lagos State Government, through the Ministry of Tourism, Arts and Culture, has announced its partnership with MultiChoice on the sixth edition of the ceremony.

The event, a big celebration of film and television talent in front and behind the cameras, will hold at the Eko Hotels and Suites, on Victoria Island, Lagos.

The Managing Director, MultiChoice Nigeria, Mr John Ugbe, noted that the company was delighted to have the government on board.

“We are pleased to once again have the state government play host and partner us on the 2018 AMVCAs as we celebrate excellence in the African film industry. This partnership further establishes Lagos State as a hub for the promotion of the arts in the country and by extension Africa.

 “We are particularly pleased about the involvement of the state government in this edition of the awards as we celebrate our 25th anniversary as MultiChoice Nigeria. The AMVCAs is one of our significant investments in igniting Africa’s creative industries, helping them grow into vibrant, economic powerhouses,” Ugbe said.

He added that the company had partnered the government on numerous projects, including the annual One Lagos Fiesta.

In acknowledgement of the partnership, the Lagos State Governor, Mr Akinwunmi Ambode, said, “We are delighted that AMVCAs is back again in Lagos State this year. As a government with keen interest in promoting the arts, we are very pleased to be associated with this major awards initiative that creates a unique platform for both the creators of content for motion pictures to be celebrated and for the viewers to be heard.

“As the birthplace of a film industry that has become a pacesetter in Africa and a pride to the entire black race, Lagos will always welcome the type of opportunities that AMVCAs, and indeed MultiChoice, provide in celebrating those who not only bring joy to millions of homes through their talent and creativity but also market the potential of our state as the undeniable heartbeat of a continent where the creative beat never stops.”

According to Ugbe, the 2018 AMVCAs  will be aired live on all Africa Magic channels on DStv and GOtv.

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